Drive a Ferrari without a second mortgage

Certain occasions demand a luxury automobile, like arriving at your high school reunion, or filming a real-estate infomercial that convinces suckers they can arrive at their high school reunion in a luxury automobile. Rent your birthright, from Platinum Motorcars

Formerly operated on a word-of-mouth basis via tony-hotel concierges and corporate planners, Platinum's launching an open-to-the-public showroom for British, Italian, German, and American super-ride rentals; the owner, an ex-Red Raider track star, is inspired by family-sedan-saddled dads who tearfully ask to snap pictures of sons in an awe-inspiring Lamborghini. The ever-growing fleet features two Bentley Continentals (GT, Flying Spur), two Ferraris (F430, 360 Spider), three Lambos (Murcielago, Gallardo coupe & convertible), two Porsches (996 Carrera, 911 Cabrio), a Mercedes SL550, a Rolls Royce Phantom, and an Aston Martin Vantage, a runaway hit with Halle Berry. On the more-attainable-but-still-sweet end of things, there's a supercharged Range Rover, a pimped out Escalade, and a Jaguar XK convertible; all vehicles feature a factory navigation system, robbing you of the "I got lost" excuse for a look-at-me-now spin by your old mail room job

They also offer chauffeur service with four limos (from a stretched 10-body Lincoln to a blacked-out, leather-upholstered, 35-seat International Harvester executive bus), and you can also get a driver for the sports cars -- making everyone at your reunion jealous when you slink out of the passenger seat smug at having landed such a hot date.