Business plans hastily spit-balled in college rarely become real-life companies -- though in fairness, your idea for designer spitballs was totally viable. For new gear dreamed up by some college kids, check out Five Four's Fall drop.
Started by two USC undergrads in '02, Four's just released their Fall line of clean, classic, versatile wardrobe staples inspired by "morning jogs, breakfast @ a cafe, walking thru downtown...[and] checking out sports scores on your phone", all of which're part of "a day in the life of a Five Four man", which means he must've previously been checking those scores naked. Cold-weather garmenting comes via slip-on outerwear like the Richmond, a double-breasted knit jacket in gray or black made from comfy cotton flatback rib, the Dover, a navy-colored, dressed-up version of a hoodie w/ a removable hood, and a pullover mock-neck dubbed the Da Myko, and described as a "modern remake of your Grandpa's favorite pullover sweater", meaning he's totally going to raid your closet for those frigid 90-degree days at the beach. Less-outerweary highlights include the dual-pocketed black/gray plaid button-down Franco, the Reynold henley with a stitched FF logo on the breast in white/black/gray, and jeans with irregularly-shaped, black pads/stitching over the knees called the London Repair, though considering Big Ben's recent conduct, his rep might be better restored by wearing pads over the fly.
For Indian-summering, their entire line of graphic tees (most emblazoned with the company logo, one with with a stamped "1980") are all on sale -- an obviously effective sales strategy, even if it's not smacking you in the face.