If this is your first time at South by Southwest, you should strategize as you would a trip to the Louvre: No way in hell you'll be able to see it all, so you have to pick your spots.

You've heard the slogan -- Keep Austin Weird.

The noun you’ll hear applied to Austin most is “bubble,” often with the adjective “blue.”

Austin’s unofficial slogan, “Keep Austin Weird,” rolled off Red Wassenich’s tongue in the spring of 2000 when he called into a local radio station.

Whether you’re expecting Austin to be the live music capital of the world, a hipster paradise, a refuge for weirdos, a city full of growing pains, a blue spot in red Texas, or a town taken over by techies, you’ll find confirmation of your assumption.

You don’t have to spend much time in Austin to hear the line that the city ain’t as good as it once was, but Gina Chavez has been around long enough to know that’s not quite right.

SXSW has flowered.

In typical Texan understatement, Austin likes everyone to know it’s the Live Music Capital of the World.

So you’re visiting Austin and you want to know what to do while you're here.

Breakfast tacos and barbecue constitute two of Austin's key food groups, and let the arguments rage about who does either best.

During its 24 years in business, Shady Grove has lined the stomachs of thousands of Austinites still dripping from a swim in Barton Springs.

Hot dogs and cold beer is the simple, unassailable slogan at Frank.