Traditionally, nerd-couture has only served to mark its adherents as members of a jaunty but untouchable sub-nerd caste, despised even by their own pocket-protected kind. For smart clothes that won't make you look stupid, try Distilled's new fall line. Distilled's produced in SF by two Stanford smartypants, one a former 555 Soul designer, the other a math PhD who sold his search engine to Google ("Did you mean: rich mother father"). With production methods that include an algorithm that tracks color trends on the internet, their hoodies, button-downs, tees, jackets, etc, merge refined hipster with advanced Poindexterism, resulting in:
- This crisply-tailored, pea coat-style wool jacket features geeky hidden pockets for cell phones/mechanical pencils, plus one roguishly designed to stash a spray-paint can -- great for train-bombing scholars eager to share their "bitches v. hoes" theorem with everyone who rides the N Judah.
- The Valencia: A form-fitting oxford with the outline of a tuxedo's ruffles embroidered on the chest--cheeky formality subtly evocative of Eugene Levy in Armed and Dangerous.
- Distilled Denim: Slim-fit, straight leg Japanese selvedge with dragon-printed satin lining the waist and pockets -- for recovering role-playing addicts still secretly chasing the dungeons/dragons.
All of Distilled's gear is limited to runs of 300 -- a seemingly arbitrary number determined by algorithm to delineate a new supra-nerd caste that combines the crafty intelligence of the nerd with the not-nerd's signature trait: talks-to-girls.