The reasons behind Tropicália’s popularity aren’t so mysterious to Stein, although he’s still surprised by how favored the beer is. First and foremost, there’s the taste. As a long-time homebrewer immersed in the craft beer scene, Stein saw where beer consumers’ preferences were headed and positioned himself ahead of the trend: “I saw that people were moving away from bitter IPAs, and toward IPAs focused on the flavor and aroma of the hops.”
Add in the reality that Georgia is a state with a young craft beer scene, where small names can quickly become big players, and the pieces begin to fall into place. “People were excited to claim such a good beer as their own and to stand behind it in solidarity as a sign that a young Georgia brewery could make something just as good -- if not better than -- the IPAs from other bigger breweries,” Stein says. He also posits it’s Georgia's version of Bell’s Two Hearted (an extremely popular Michigan beer that was once voted the world's best IPA by RateBeer.com) and people around the area are immensely proud of it. Eventually, Stein explains, it was word-of-mouth and good press that finally helped get them on the map (that bright label wasn't hurting anything either).