The downside to demand
As demand rose, supply couldn’t keep up. And slowly, the complaints and frustration from consumers began to trickle in. But Tropicália’s disappearing act isn’t due to a lack of effort on Creature Comforts’ end.
“We’re not purposefully not making enough to create this demand,” Stein says. Creature Comforts ships out about 300 barrels of Tropicália per week -- not a small amount (there are 13.7 cases in a barrel). Still, compare their overall output of 28,000 barrels per year to the 500,000+ barrels that SweetWater, the OG Atlanta brewery produces, and you’ll understand the scale you’re dealing with.
The main reason for the limited output? The hops. The fruity hops in Tropicália are expensive, and hard to obtain, especially the Galaxy hops from Australia. “When I was formulating the beer, I was just thinking about what I could use to make the best-tasting beer,” Stein explains. “I wasn’t thinking about the business side of it or long-term difficulties.”