If it sounds like there could be a separate battle brewing between adolescent and elder brewing companies, think again. Nancy Palmer, executive director of the Georgia Craft Brewers Guild (of which SweetWater and Terrapin are both members), knows firsthand how fatuous the idea of a rivalry between SweetWater and Terrapin would be.
“Both of these brands are a huge source of pride for the cities they call home,” she says. “Their innovation, unwavering passion, and consistency have put Georgia on the map as a place where excellent craft beer is made. They've invested in urban manufacturing and caused ripples throughout the industry -- beer wholesalers, bars, restaurants, convention centers, etc. have all reaped the benefits of the craft brewing energy created by these companies.”
Noted beer writer Dennis Byron, aka “Ale Sharpton,” agrees. “I don't see gang signs just yet. Every event I hit up has brew reps trying each other's brews and commenting on how the industry can grow collectively. Everyone is very down-to-earth and they love their communities with the various charitable causes they support year-round. With two enterprising breweries that bring so much presence, I think they have a lot in common -- the humor of their campaigns, the love for their communities, and the kickass parties they throw throughout the year. No one really shits on each other... no ‘he said, she said’ bullshit.”