Austin's taste buds got acclimated to the more traditionally Bavarian HefeWeizen, and it became canonized in the taplines of beer bars across town. With the exception of some minor distribution in Houston, it's still largely brewed for and by Austinites. Most successful craft breweries hold a 60/40 ratio of packaged to draft beers, making Live Oak's success as a draft-only brewery a true outlier. For years this was because the brewery simply couldn't make enough to sell elsewhere.
“When we started off, we were limited by our fermentation and conditioning tanks, and at various times by kegs, but we'd buy new tanks and we could make more. Eventually we just filled up the place, and then we had to move,” says Chip.