The southern U.S. is known the world over for its whiskey—and rightfully so. According to the Distilled Spirits Council, in 2017, American whiskey, which includes bourbon, rye and Tennessee whiskeys, generated more than $3.4 billion in revenue in the U.S. alone. (Add to that hundreds of millions of dollars made from exports and you’ll find the American whiskey market is a force to be reckoned with.) A whopping 95 percent of the world’s bourbon is made in Kentucky, so it’s easy to get hung up on whiskey when you think about Southern distilling. The reality, however, is that there's so much more coming out of the enterprising region than good whiskey, from crisp, clean gin rivalling that of London’s best distilleries to brandies and rums that give traditionalists something new to consider. Of course, you don’t have to be anti-whiskey to enjoy these spirits, you just have to know a good thing when you see it. Here, seven wonderful Southern spirits that successfully buck tradition.