Buy a beer, give a buck (or two)
At Batch, and now at 32 other businesses across the state, a specific beer is designated the Feelgood Tap each month. Some portion of the proceeds from that tap (at Batch, it’s $2) goes straight to that month’s dedicated charity. The participants in the program decide as a group which charity they want their dollars to help. Some months, each brewery chooses its own charity. Other times all participants donate to a single fund, and sometimes the donations are chosen by region. In the past, they’ve sent funds to the Michigan Humane Society and the Michigan State Troopers Fund, along with others.
Roginson has seen nothing but enthusiastic support from his fellow brewers as the project gains momentum. "Generating awareness and momentum takes a while,” he says, but, “to have names like Hopcat and Jolly Pumpkin come in and say, ‘OK, yep. You nailed it, we’re on board,’ says a lot about the community of the craft brewing industry. That people are willing to learn from others’ good ideas even if they just started.” He credits the creative mindset of brewers, as well as their local-mindedness, with the spread of the Feelgood Tap’s fundraising.