The list of great things about whiskey is longer than the leather-bound menu at your average craft whiskey bar. Whiskey’s the best. And while the list of not-so-great things about it could fit on a Post-It note, there’s no doubt about what goes at the top of it (and it also happens to relate to leather-bound menus): it’s the occasional snobbery of hardcore whiskey devotees.
Every so often, someone needs to stick a bullhorn into the great hall of whiskey culture and let loose a hearty, “Lighten up, people!” After all, this is the stuff that came into this world as aqua vitae—water of life—and for much of its early history was distilled in homes and farms and was definitely the drink of the people. Why does it have to be all ivory tower now? Answer: it doesn’t! Whiskey can—and should—be for everyone. It can be highbrow, lowbrow and everything in between.
Which brings us to flavored whiskey, a burgeoning part of the category that’s often looked down upon by the whiskey nerds in the room. It’s time to embrace flavored whiskey in a full bearhug, whiskey snobs—even if it means staining the lapel of your tweed jacket with cherry-infused bourbon. We changed our tune on it, and here are four reasons why you should, too: