Originally purchased by Seagram’s in 1933, the facility colloquially known as The Old Seagram’s Plant changed hands a few times in the early 2000s, and was eventually bought by MGP Ingredients in 2011. MGP’s biggest customer is Diageo, an umbrella company that produces about 50 different liquor brands (none of which are its own). The brands are big names that you know of today.
Throughout the Old Seagram Plant’s life, the primary liquor produced has been straight rye whiskey, which gets later bottled as big names like Bulleit, Templeton, and High West. Bourbon is also made there and sold to Cougar bourbon, which is bottled in Australia. Seagram’s Seven Crown Whiskey and even Tito’s Vodka come from Lawrenceburg.
"Without throwing anybody under the bus, if you look at Tito's bottle. It says it's made in Austin, Texas, but turns out every drop is made in Lawrenceburg, Indiana," said Barnes. “But that's a standard industry process, and proves the high demand.”