Why do you think the London cocktail scene is so strong currently?
Perrone: London truly has everything to offer when it comes to the cocktail scene, and cocktail bars are taking time to master their vision to ensure they stand out and offer the best experience. It is not just about drinking a cocktail anymore; it’s about an experience. So all the touchpoints of service standards, product, space, and entertainment have to be ticked.
Where do you think drinks are headed in London in terms of trends, tastes, and designs?
Perrone: I truly believe that the quality of the ingredients is incredibly important, and finding innovative ways to heighten the guest experience is equally important. For example, at The Connaught, we use dry ice for all our drinks. This stops the cocktails from diluting, allowing the taste of the drink and the overall experience to last longer.