"I’ve always found there are more hyper-theory bars in London, where they have cocktail artistry or ‘extreme cocktailing,’" Wiznitzer says. "Artesian and Nightjar's style is hugely about aesthetics... presentation becomes the No. 1 factor for the drink."
This land of Instagram-worthy cocktails sometimes come with a considerable price tag, especially for pilgrimaging drinkers thinking about conversion rates, but this added level of showmanship is all part of the equation. The top quality products being used, combined with the expert execution and presentation, add a level of drama that can’t be beat anywhere.
"The price of a drink may be much higher," Wiznitzer says, "but it makes the cocktail presentation more important. If guests are paying that much money, then you have to show them it’s worth it."
The closest thing the US has to that kind of elevated presentation and garnish game is The Aviary in Chicago, from Michelin-approved chef Grant Achatz. Beverage director Micah Melton likes to keep his drinks interactive and fun, and seeing the way that London likes to play with its drinks only adds to his inspiration for future interactive concepts.