We have a lot of bourbon pride
The bourbon boom has drawn huge amounts of tourism to Kentucky’s Bourbon Trail. With that, old distilleries have restarted production, pulling orphaned barrels out of long-abandoned rick houses and reviving labels that haven’t seen the light of day since Prohibition shut them down. Bourbon-centric exhibits, Downtown distilleries, tasting events, Urban Bourbon Trails, and much more have gained popularity, giving the people of Louisville a lot to talk about. So much so that folks are even educating themselves about America’s native spirit, learning to appreciate and savor a product that has ingrained itself into the culture and economy of our corner of the world.
... and nobody will shut up about it.
A big part of my roommate’s anti-bourbon rant is dedicated to how so many people think they’re bourbon experts, throwing around words like "double-oaked" and "bottled-in-bond."
“I think if you went somewhere else and started talking about bourbon like that, people would think you’re an asshole,” she stresses, while going on about how pretentious it is when someone dives into an unsolicited explanation of what makes a bourbon rye or wheated.
Add to this the social pressure of being a bourbon drinker in Louisville and you have a recipe for an unhappy experience. “I don’t like people who shame me for not liking bourbon,” she says. “It’s trendy to like bourbon. It’s cool to be into it around here. But it’s only cool because it’s expected.”