“We love to tell the story, because it’s a way for people to connect,” she said. “People are sometimes nervous to meet us, and we’re like ‘Us? Why?’ We’re just two regular people.”
This identity struggle isn’t new to Urban Growler. Since the beginning, Loch has weighed the idea of selling her business as “the women-owned brewery.” On the one hand, she’s glad to inspire a population she knows is underrepresented in her industry. On the other, she doesn’t want her gender to be a gimmick.
Luckily, Loch is becoming less of an anomaly in her community. In her two years in the commercial space, she’s seen a determined uptick in the number of women joining her ranks. It’s still not quite enough, but if her example can convince anyone that their gender isn’t a factor, then that’s her definition of success.