Minnesota market manager, Surly Brewing
Tara Alcure started in the beer industry nine years before she could even drink. Working at her dad’s distributor in Chisago City, a 12-year-old Alcure sifted through packages with broken bottles, repackaging the intact product for shipping. It was sticky, unholy work, especially for a preteen.
“I had glue gun burns all over my hands, and there were fruit flies everywhere,” Alcure said, looking back. “It was awful.”
But the experience wasn’t enough to keep Alcure away. She continued to work there into adulthood, doing everything from route management to signmaking to inventory control. When, after 88 years of family ownership, her father sold the company to J.J. Taylor Distributing in 2012, she transitioned over, managing brands like Deschutes and Brooklyn Brewery.
After a stint as Green Flash’s liaison to the Midwest, Alcure was brought into Surly to help the flagship Minnesota craft brewer continue its path towards national distribution.