11. California is Bulleit's biggest market
Though it's originally from Kentucky, Bulleit dominates the small-batch market in Los Angeles, San Diego, and the Bay Area. California was really the first market to latch on, and it's because of California that Bulleit has been able to grow and develop into what it is.
12. The bourbon and rye are aged for different amounts of time
The rye is aged for five to seven years, whereas the bourbon is aged for six to eight. UNLESS, of course, you’re talking about...
13. The brand has a third product
AKA Bulleit 10-year-aged bourbon. Launched only in 2013, this baby is Tom Bulleit's select reserve. It's aged in American white-oak barrels and set aside for 10 years. Which means if you're drinking some right now, it was only Season 3 of Lost when they started making that batch. Think about that.
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Wilder Shaw is a regular Thrillist contributor who is probably drinking some Bulleit right now. Ask him if he prefers the bourbon or the rye on Twitter at @WilderShaw_ or Instagram at @wildershaw.