Heron likes to thinks that music plays a major role in the world of spirits. “Brandy with soul listens to Wilson Pickett, Percy Sledge, Aretha Franklin, Otis Redding -- and My Morning Jacket and the Doors.”
He also believes the idea of sonic maturation can be applied to all spirits, not just brandy. “The principle is about increasing frequency of wood contact through agitation (as opposed to a fairly static environment without it),” he says. “We make brandy with swings and hips and rock & roll ‘spirit’. What a great gig, who would call this a job?”
In terms of impact, Heron says a good playlist, played loud, definitely makes for a denser, more intense and mellow flavor profile, especially in the barrels closer to the sub-woofers. “The color tones are also darker, reflecting what you would see in a spirit aged for a longer time, he says.