As evidenced by the eruption of singing every time “Don’t Stop Believin'” comes on a jukebox, booze makes even terrible music better. But can music make booze better? Joe Heron believes so, and he applies his theory to every bottle of Copper & Kings’ brandy and absinthe.
The Louisville, KY, distillery’s spirits -- grape and apple brandy, plus a brandy-based absinthe -- are all created with an extra special ingredient: a steady stream of loud-ass rock music, blasted into the tanks using a process called "sonic aging."
Turns out, the Talking Heads make a hell of a brandy, and David Byrne didn’t even know it.