And now, it’ll have an apple orchard too
Last year, when Swale was transported upstate for the winter, it’s future was actually uncertain, Mattingly says. There was a chance that Swale wouldn’t reopen in 2017 -- until Strongbow Hard Apple Ciders got involved.
The partnership with Swale is part of Strongbow’s Nature Remix initiative -- a global program where they work to incorporate nature into cities in unexpected ways.
Thanks to Strongbow, Swale will not only provide a natural respite to greenery-deprived New Yorkers this summer. It will also have an entire apple orchard on board, providing free apples by the fall. Officially, you need five apple trees to call an area an apple orchard, and Swale has eight.
“Nature is at the core of Strongbow,” says Jessica Robinson, Vice President of Marketing, Portfolio Brands at Heineken USA. “We care for more than one billion bittersweet apples every year, and use other natural flavors, like honey, orange blossom and cherry blossom, in our ciders.”