OK, I’ll admit it. When I’m standing in front of a wall of cans, I’m no longer debating pilsner vs. another lager. Oftentimes I can’t even see what styles or ABVs I have in front of me because I’m distracted by aesthetically appealing colors, quippy sayings, and designs that are way more beautiful than anything hanging in my apartment. With more than 1,000 craft breweries opening in the past year alone, it makes sense that brands are throwing elbows to compete for your attention (and get coveted space on your Instagram grid).
This year was perhaps the most booming for craft beverages, so it’s safe to say I had a big job ahead when I was tasked with rounding up the coolest cans of the year. I could have gone with all minimalist designs or crazy screen prints with bold colors, and even picking just gorgeous hand-painted labels could have drummed up a long list.
So with the help of my go-to beer experts – Alphabet City Beer Co. owner Zach Mack, Thrillist editor Andy Kryza, and a few bartender friends – plus my own discerning eye, I picked out can designs that were the best because they were the weirdest, funniest, or some other trendy -ist to hit the shelves this year.