The Occasion Cellarer
This person is the most likeable cellarer. He or she believes that beer is meant for sharing and enjoying in the company of good people. Conventional wisdom suggests we spend our money on experiences rather than things. Buying expensive or rare beer -- something that indeed seems irrational given that last sentence -- may be the exception because it covers both ends. It’s a perishable item that will eventually be consumed... but, done right, craft beer can be an experience in the best sense of the word.
These are experiences that should be shared with other people. What’s the point of drinking Trappist Westvleteren 12, considered one of the finest beers on the planet, if you can’t look at another person and say, “Holy sh*t that’s good”? If a world-class beer is consumed in the woods alone while taking notes, is that world-class beer really consumed? I’d say no, unless you’re one of those hipsters who “checks-in” your beers on your phone. In which case, well, have fun in the basement.
The OC is driven by these communal experiences. The beer that resides within this person’s cellar is set aside for out-of-town friends, for enjoying with their brother on the day of his child’s birth, for splitting with their wife on a sub-zero night in January. Yes, just drinking the beer can be “the occasion”.
Matt Osgood is a writer in Massachusetts. He writes about sports and booze, mostly, and his writing has appeared in various print and online publications, including Vice Sports, The Classical, and BeerAdvocate. Follow him to his cellar on a special occasion at @matthewmosgood.