There's no other word for this. I get it. It's a thing. Talking about beer almost requires it at some point. But that doesn't change the fact that this makes me think of that gross feeling you get when you fall asleep after eating a bunch of taco Doritos (seriously, does anyone even like those?!) after smoking for the first time in a month. When my teeth are wearing sweaters, that's a mouthfeel. Again, you're welcome for the visual.
Stop it. Rosie O’Donnell killed bad puns decades ago.
We've reached a magical time where we can finally recognize brewers as artists. But at this point, "artisanal" has absolutely no meaning whatsoever. You might as well use "generic."
Larger debate notwithstanding, calling a brewery a sellout when the only thing that's changed about the operation is the scope is what makes it so easy for people to confuse beer nerds and hipsters.
Some day, when hipsters decide to go retro when talking about craft beer, this could make a comeback. But they'll have to stop drinking tall boys ironically. Which they won't. So let's just roll with craft, unless you're talking to your parents in Indiana. In which case, you should absolutely get some microbrews.
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Andy Kryza is a senior editor at Thrillist who could really use a nice, resiny deuce deuce of something quaffably chewy right now. Follow him to Star Wars cosplay nightmares: @apkryza.