First brewed: 1988
What it changed: In 1988, Brooklyn led with an upscale take on America's most familiar style of beer. Deschutes went the exact opposite path. In 2019, it sounds safe to launch a brewery with a porter front and center. But in 1988, debuting with a porter was unheard of. Black Butte was a take on a British style. It was dark, not yellow, and it wasn't Guinness. Speaking of, it was launched to an audience that didn't know a stout from a porter from a glass of molasses with a shot in it. Yet as a flagship, it put the brewery -- and its tiny mountain town of Bend, Oregon -- on the map. It also showed that this whole craft beer thing had the ability to completely defy expectations. In the era of wild ales, saisons, and sours, Deschutes' influence is felt with every pour.