You can actually taste cookie dough!
I've had a lot of Ben & Jerry's ice cream (and even 30 flavors in one afternoon, no big deal), and after I poured the beer and took a big whiff, I did inhale some slight chocolate chip cookie dough-esque flavors. But mostly it smells like, you know, beer.
After my first few sips, I wondered how the companies could possibly call this a chocolate chip cookie dough beer. But it sneaks up on you. There are beautifully subtle cookie dough notes in the finish, but they don't linger enough to be annoying. This beer is not smacking you across the face with cookie dough notes, but I like that it doesn't. This is a beer I wouldn't mind pairing with some sort of chocolate cake for dessert. And besides, buying a six-pack helps charity.
Basically, you're an Al Gore-style hero just for drinking this stuff.