Seasonality in beer consumption isn't just some kind of marketing invention. In those parts of the country fortunate (or unfortunate?) enough to have real weather changes to contend with, the body invariably starts crying out for certain brew profiles at certain points in the year.
A hot summer demands the refreshment that comes with a fruity hefeweizen or a lightly hopped session IPA.
The fall? Time for Märzens and pumpkin beer, which... fine, is entirely a marketing gimmick, but damn if they aren't tasty.
Winter? Many reach for the soul-warming comfort of an imperial stout, and they aren't wrong. But if you don't have barleywines atop your arsenal of "just get me through these next three months" provisions, you're missing out. There's a tremendous variance in flavor profiles -- from toffee-like sweetness to a "this is not what I was expecting" punch of hops -- yet they typically share a smooth drinkability that belies an ABV that typically checks in well north of 9%. They're like the liquid embodiment of curling up on a bearskin rug in front of a fire.