Materials and Methods
Our line-up, assembled from a mad-dash tour of grocery stores around New York City, includes the following: Coke, Pepsi, Mexican Coke, Zevia, Trader Joe's Vintage Cola, 365 Everyday Value Cola, Nice! Cola, Curiosity Cola, and Grown-up Soda (GuS). We assigned each a number -- one through nine -- and then poured the can/bottle into its correspondingly numbered plastic cup to ensure our team of 10 taste-testers wouldn't know which soda they were sipping. We asked our volunteers to first describe their own cola preferences (frequency, brand affiliation, etc.) and then to provide commentary and tasting notes as they sampled the colas. We then had them rate each soda one through nine, with one being their least favorite and nine their favorite. After the experiment, we tallied the numbers to discern a champion, which, in this case, would be the one with the highest sum.
Based on comment cards, off-the-cuff remarks, and the hard numbers, these were our results...