Possibly owing to the resurgence in popularity of '70s things like Star Wars and Bruce Springsteen (or maybe because it's just plain great), the bourbon industry is experiencing its greatest boom in production and demand since 1977, when the combined powers of all of America's greatest distillers produced over 5mill barrels. Bourbon is back -- even those trendsetting hep cats at the Associated Press say so -- and it's showing no signs of stopping anytime soon.
In fact, in the last 15 years in the state of Kentucky alone, bourbon has made a 150% jump in production. And the industry, just last year, made around $2.4bill. Of course, it's not all good news: some distillers have expressed concerns that this could signal another bourbpocalypse, just like the one that happened in the '70s when they got a bit carried away with all the producing and the market tanked. The business "is weird," says Chicago-based whiskey writer Charles Cowdery. "Since the distilleries are producing whiskey that won’t be mature for 4-6 years, there is fear that demand could waver, and we will be in an over-production situation."