As for what the "Queen of Beer" is like, co-owner Lupe Rose told the AP the beers are higher in alcohol than most female-targeted drinks, and that the IPA is smoother than most -- which is something women tend to prefer. The company offers a Dirty Blonde Cali Citrus Amber and a Brunette German Dopple Bock. Rose notes that "there weren't a lot of beers targeted to women."
In its opposition filing, Anheuser-Busch said, "The Queen of Beer mark is virtually identical to (Anheuser-Busch's) King of Beers marks with the exception of replacing the word 'king' with the connotatively similar word 'queen.'" Um, it's also singular, not plural. Very, very different.
Lupe intends to continue going after the trademark, telling the AP, "It's important for us to fight... We are creating our own lane." Challenging the patriarchy, one super-smooth IPA at a time.