Old-timey slang is in -- think Bee's Knees, On The Lam, Heebie-Jeebies. Anachronism makes the Aperol spritz taste better, as they said. (Seriously: they said this, probably.)
styled by ee cummings
The right bar name is only as good as the irrational branding that goes with it. Lowercase typewriter font, ampersands, and dates-of-establishment are critical for authentic flair. If there's a logo, it'll be either a a crest, an anchor, crossed arrows, or a crest made out of anchors crossed with arrows. Y'know, for authenticity.
If all the good Salinger books are taken, and Thesaurus.com queries for "speakeasy" are coming up short, a cocktailery may be named after a nearby intersection. This is especially clutch in gentrification-ripe areas, where the right name can capitalize on the neighborhood's gritty rep. "barrow & boulevard", anyone?