The idea of the bartender will continue to evolve
"Bartender education is at the forefront of the relationship between on-premise bartenders and their brand partners. Pernod Ricard's BarSmarts program just topped out at almost 15,000 bartenders at last count, and Diageo is organizing a training program in tandem with their amazing World Class Cocktail Competition." -- Dale "King Cocktail" DeGroff
"Ten years ago, if you were a bartender you had about two options: bartend 'til you're dead or open your own bar. The reality of working for tips is that the harder you work, the more money you make.
"And then you get burnt out, you get tired, you want to work less, and you make less. But now there are many more options; contract bar work, creating syrups, bottled cocktails, importing, brand work, even bartender travel shows. Expect to see your bartenders start taking advantage of these options. -- Abigail Gullo, Compere Lapin (New Orleans, LA)