Superfruits come and go faster than Superman film scripts, but no matter how many nebulous health promises fly through the air, there hasn't yet been a berry that's proven to turn you into a man of steel.
The folks behind Bai 5 would like you to believe that the next hero in the lineage of superfruit is the coffee fruit. It's essentially the sheep's clothing surrounding the beans that you wolf down every morning, but lacks the bitter flavor of its inner beast... it acts as a fruity sweetener and packs as much caffeine as a cup of green tea.
So does the taste serve as an effective chaser for the superfruit marketing? Yes and no.