You will need to sell lots and lots and lots of coffee
“Warning: You're not going to make any money. Just kidding! But it's pretty hard.”
- Rebekah Yli-Luoma, Heart Roasters (Portland, OR)
If a Ferrari dealership sells one car a day, they're in great shape. But, unless you're selling gold cups laced with actual gold, you will need to sell lots and lots of coffee.
Coffee is a low-margin, high-volume business where most of the sales happen before 11am. According to Sam Penix from Everyman, it might take two to three years to become profitable. Since volume is key to success and success is a long way off, efficiency is incredibly important. Any bottlenecks in your customer flow will lower your potential volume, not to mention frustrate customers.
One of the keys to maximizing volume is to consider the barista's processes and the way that the customer interacts with them. If you go with slower pour-over brewing tools, they need to be positioned so that the customer can see the process and the barista can chat them through why their coffee is taking so damn long.