Coffee is everywhere
Saying coffee beans are to Colombia what apple pie is to America is a serious understatement. It's a national symbol in the same sense, but you don't see apple-pie earrings, or apple seeds carved into furniture, or apple-pie theme parks complete with Ferris wheels and bumper boats. And the ubiquitous nature of coffee farms means that consumers are intimately familiar with not only beans, but the actual plants.
There are still hipsters, and they keep it even more local
Colombia isn't immune to the plague of coffee hipsterism: the country also has its fair share of bearded dudes in skinny jeans and gaudy eyeglasses ordering cortados and V60 pour-overs and pretending to work on their Macbook Pros. But being so close to coffee producers means that they can legitimately claim their beans are farm-to-table, and you can legitimately loathe them even more.
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Dan Gentile is a staff writer at Thrillist. He'd like to thank the Colombian Coffee Growers Association for showing him around their fair country. Follow him to broken Spanish and fresh Huila beans at @Dannosphere.