In the center of tiny Pijao, Quindío in Colombia, dogs nap under park benches and the cobbled streets have no cars. The town -- which won an award for most beautiful town in the province -- is surrounded by mountains of coffee plants. But despite this, and even though coffee is everywhere in Colombia, the countryside is hardly crawling with cortado-guzzling coffee snobs. In fact, for years it didn’t have a real coffee shop.
But now, thanks to the vision of award-winning farmer, roaster, and cafe owner Victor Hugo Grisales Gutierrez, that’s all changing. You don't see many rural Colombians obsessing over the quality of beans, or the latest milky preparations, but the reserved Guetierrez isn’t like most rural Colombians.