"It's not like we haven't been approached, but we're not selling. Our distributors are starting to get bought up. When macrobrewers have control of the distributors, then suddenly they're incentivizing bars and stores to buy brands other than ours. It's so fucked up what's happening on the back end. The average consumer has no idea."
Brewing is still a man's world… but things are changing
"At my old brewery, I felt undervalued. The head brewer didn't respect me -- at first he wanted to flirt with me. The sales reps' assumptions were, 'You're not a rough-looking dude who's been in this for 10 years. Where's your beard? You know nothing.' I'm proud of myself, because I earned respect by the time I left.
"I was asked, 'How do I know you're not going to have your period and not show up?' It's insane that that was allowed to be said in the workplace. I've definitely cried. I've come home and called my dad when I was trying to fight through the sexism. I'd say, 'I'm better than this. I deserve better than this.'
"It's better where I am now -- there are plenty of female employees. The percentage of women in the industry is growing, and we support each other. There are organizations for women in craft beer, but I don't want to be overly focused on the fact that I'm a woman working in beer. I'm a person in beer who does a good job. But it's nice to know there are other women out there showing everyone there's a place for us in the industry."
Breweries don't worry about beer snobs
"Craft beer nerds aren't loyal to a specific brewery. While we want the people who care about beer to love our stuff, we'd never go out of our way to cater to the crazy desires of extreme beer nerds; they're not the average beer consumer. Odds are, no matter what we do, if they're not primed to think that they have to love our beer right now, then they're still going to not be 100% satisfied with it. We're more about finding the balance of doing what the brewers and brand reps want, and having beers people want to sit in the taproom and drink. That's not always the $500 10-year barrel-aged bottle."
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