“Our focus is on LA beer specifically but I'm also a Certified Cicerone [aka an official beer expert], so I know a lot about beer history, beer pairings, beer service, pouring, cleanliness -- all of it,” Hal explained. “We can answer just about anything.”
During the hotline’s initial soft roll-out, Hal told me that he and his wife Cindy mostly fielded calls from trolling friends and family members under various pseudonyms. Now that they’ve officially launched to the public, however, the lines are starting to light up like a frat boy at a keg party.
“It's kind of blown up over the past two days,” marveled the craft beer wizard. “We were getting a couple an hour yesterday afternoon, and then a few more than that at night when it seemed like people were out drinking and wanting to talk. That was pretty fun, actually, because if they're drinking, you know, I might be drinking, too. They might get a loose operator on the line.”
And with that, I put the ol’ smooth operator to the test with this batch of heavily deliberated over, extremely hard-hitting, and immensely important inquiries.