Several weeks ago, an LA tour guide named Hal Mooney stumbled upon a brilliant idea: instead of limiting his encyclopedic knowledge to ticketed tourists, why not ship it out on demand to any old suds-guzzling fool with a phone? And thus, the Craft Beer Hotline was born.
Naturally, we Thrillist beer nerds just had to hear that hotline bling. So I dialed, and within four or five rings, Hal picked up.
“My wife and I run the LA Beer Hop, which is a brewery tour company in Los Angeles and we’ve been hanging out, tasting beers, and you know, talking about beer all day for about four years,” he told me. “I guess we just wanted to do that for people who aren’t on our bus.”
The concept is simple. Pick up the phone, dial 1-855-LA-BEERS (yes, it’s toll-free and no, I won’t write out the numbers for you right now) and either Hal or his lovely wife will pick up the phone, primed and ready to tackle whatever lingering question is bouncing around your fuzzy brain. Think a live-action Google, if Google only linked to random beer info.