With all the apple moonshines, brandies, ciders, whiskies, and even beers out there, it seems we've got a full-blown epidemic on our hands. And the people shoving this stuff down our throats would agree. "We just had that conversation last week at our board meeting," Cochran says. "The good news is apple everything is hot, the bad news is it’s everywhere."
Still, don't expect this bubble to burst any time soon. As all our sources pointed out, apples are cheap, easy to produce, and an essential part of 'Murican life. "I don’t think it’s a passing fancy," Michalek says. "It’s always going to have a place. Apples are a part of Americana."
So don't despair that all your favorite fall things are going into hibernation. PSLs might be season-long, but apple booze is for the foreseeable future.