I met Hank Aaron at a release party for Stroh's Rose, our girlie calendar.
You were expected to be a comedian, mathematician, and a functional alcoholic.
We were drunk with success and thought anything we did would sell. Wrong!
They chanted 'Great Taste!' & 'Less Filling' in the stadium at the '88 Calgary Olympics.
Let the ladies see you drink imported beer, and you'd take the ladies home.
At night, they'd throw empty cans into the streets to make the brand seem popular.
If you drank light beer, it was because you didn't like the taste of "beer" beer.
People would drive halfway across the country just to get a case of Coors.