Impressing your girlfriend's whiskey-loving Dad just got a lot easier... provided he wants his daughter to be dating someone with the olfactory presence of Winston Churchill. Scottish scientists working in collaboration with Johnnie Walker Black Label and Harris Tweed Hebrides have developed an artificial scent that smells just like whiskey, and they've done the most logical thing with it: put it into (tweed) clothing.
They're calling it "The Fabric of Flavour" (damn, that "u" makes it look cool), and it's supposed to smell like "rich malt, golden vanilla, red fruit and dark chocolate". The smell is functionally permanent and won't wash away with repeated cleanings, like it did that time you just decided to spill Scotch all over your tweed coats, so hygiene is a go. The first line of clothing will be unveiled in Berlin soon.
So c'mon! Let's get some American scientists working on seersucker suits that smell like bourbon.
Adam Lapetina is a Food/Drink staff writer for Thrillist, and wonders when they'll develop an Islay variety. Read his musings at @adamlapetina.