Why the name, and what makes it different from other festivals?
Potter: "On a national level, Fresh Fest is all about shedding light on people of color in the craft beer industry and exposing their talents and brands to a broader audience. On the local level, it’s about introducing brewers and breweries to the community, and creating opportunities that might not have existed prior to those introductions.
"We wanted to get as many people involved as we could, so we came up with the format of breweries and local talent working on new beer collaborations to kind of get a conversation going. What that conversation was about was totally unique to each partnership, and that’s been the beauty of putting this festival together. We were totally hands off with after the initial connections were made, and that allowed these convos and relationships to develop organically through the beer.
"As for the name, to us the word 'Fresh' covers so much ground when it comes to craft beer and black culture. A little throwback reference to old school hip-hop, while also referencing the best time to consume most beer. We let our creativity flow with everything about this festival and it’s going to be an epic situation that people will remember for a long time to come.
"The first thing you will notice that stands out from other beer festivals is that there will be a whole lot more brown faces in the crowd. Another great thing about Fresh Fest is that for almost all of the people in attendance, they will have never tried a single beer that’s being offered. I’m talking 70-plus brand-new beers that will be available, which is pretty dope."