Every day, you’ll find Maurice Kanbar having a martini with his lunch. After all, the longtime entrepreneur deserves it. Following the sale of his first vodka brand, which allowed him to donate millions to charity, Kanbar is in the honeymoon period of his latest win: Blue Angel Vodka.
But for the 89-year-old Kanbar, Blue Angel Vodka is different. It’s a sort of victory lap that both stands up in a martini and donates to arts and philanthropy groups around Blue Angel’s hometown, San Francisco.
That’s because the brand’s core ethos is centered around giving back. From the initial capital raised to start the brand, Blue Angel Vodka is donating $100,000 to charitable organizations in their community, like the USBG National Charity Foundation, the San Francisco Film Festival, the Caley J Brown Foundation, and Guide Dogs for the Blind. “Usually when companies give away money they take it from their revenue,” says Tsach Gilboa, the COO of Blue Angel Vodka. “But we wanted to have funds from the start that we donated to philanthropy -- even before we were financially successful.”