It had an absolutely bat-shit sequel that no one has ever heard of
Aside from the dozen-or-so variations on the ad Budweiser rolled out from '99 to '01, the commercial had a spiritual sequel in 2008, featuring most of the original cast. Only this time they weren't hawking beer: they were taking on politically charged topics like the 2008 election, turbulence in the Middle East, and the financial crisis. Key scene: the jovial fat guy with the goatee trying to hang himself after checking his financial portfolio.
I wish I was kidding.
It might just be the most important commercial of my generation
At the end of the day, sure, "Whassup?!" was just a Bud commercial, but it had a real, meaningful impact on American culture. It was fun, overwhelmingly relatable, and didn't take itself seriously. There's a reason it's in the Advertising Hall of Fame, and known as one of the greatest campaigns of its time. It even caused a direct spike in Budweiser sales.
Try to identify a commercial that made a bigger impact. It's near impossible.
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Wil Fulton is a staff writer for Thrillist. He's just chilling. True. Follow him: @wilfulton.