THE O.G. DRINK HAPPENED BY ACCIDENT (KIND OF)
When two of Peet’s beverage innovators started combining their signature East African Baridi cold brew blend with a hint of chicory in a blender, they knew they were onto something.
“We were trying to explore different ways to use this nice Baridi cold brew,” says Peet’s Senior Research and Development Manager Patrick Main. “We were trying different processes like using shakers, so we spent a lot of time in our lab and kitchen bantering and throwing around ideas and trying them. In this case, we had a ‘what if’ moment and threw these ingredients into a blender and did a real quick, sharp blending cycle and what came out was like, ‘Oh that tastes and looks really cool.’”
What they saw was the drink separating, making it look like rolling fog. “As the drink is cascading down the glass, a thick, creamy head forms on top and settles down to the bottom,” Main says. “We were like, ‘That looks like fog in San Francisco.’ The joke about SF in the summertime is that it’s freezing, so on a hot day, wherever you are in the country, sometimes you just need a little bit of fog.”
This happy “accident” in 2017 became the flagship drink that launched Peet’s Cold Brew and Tea Fog Line.