It’s made with a focus on authentic ingredients
Most vodkas are gluten-free to begin with; it’s when you add flavoring that things get about as complicated as a long distance relationship. Unlike most flavored vodkas, Sourced has no high fructose corn syrup; instead, it's sweetened with real fruit juice and cane sugar. Added bonus: It’s only 90 calories per 1.5 ounce serving.
“People are looking for healthier options,” says Jim Sias, Diageo’s director of influencer and advocacy marketing. “People care about ingredients, whether we’re talking about food, desserts, or in this case, alcohol. What’s inside of your drink matters now more than ever.”