Instant coffee simply cannot compare to an expensive Americano made from those beans that little Indonesian cats poop out. They're fundamentally different things.
I love it, because it tastes sublime
Going back to the burger analogy, not all fast food meals taste good… Café Bustelo tastes amazing. It’s thick, syrupy, rich, and strong. It’s a taste that continuously wines and dines my taste buds and buys them a taxi the morning after.
You can drink it black, with milk, or -- how I like it -- with a little bit of condensed milk. Don’t trust my preferences, though; I’d drink a tall glass of condensed milk every single day if it was socially acceptable.
And, damn it, why shouldn’t you love something because it tastes good?!