5. Because the nectar of the gods and the food of the gods kinda belong together
Frank Sinatra called Jack Daniel’s “the nectar of the gods.” Ancient Taoists considered cinnamon the food of the immortals; Middle Kingdom China actually thought it made you immortal; and the Roman emperor Nero is said to have burned a year’s supply at his second wife’s funeral, either to appease the gods or because he had a very lavish expense account for incense.
6. Because Jerry Lee Lewis
His most famous song was “Great Balls of Fire.” His most whiskey song? “Jack Daniel’s (Old No. 7)."
7. Because Theodore Roosevelt
Okay, bear with us (no pun intended, even though Roosevelt wrestled bears): In 1907, upon hearing a speech by Roosevelt in Nashville, Jack Daniel was so impressed with the President’s commitment to hard-working Americans he promised to send a bottle to his 2nd inauguration (in 1984, Jack Daniel’s even released an 80th anniversary bottle commemorating Roosevelt’s 1st inauguration). But Roosevelt also made commitments to hardworking non-humans. In 1908, he established the Lower Klamath Wildlife Refuge specifically to preserve waterfowl. Perhaps the most notable species that would probably be nonexistent today if he hadn’t: the Cinnamon Teal.
Maybe that’s just a coincidence, but we’ll be you a shot that it isn’t.
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