1. Because Jack Daniel famously had a lot of girlfriends
One rumor has it that he kept seven (hence “Old No. 7”). Whether or not that’s the exact count, it does make sense that his whiskey would have a little fun on the side with a hot little number.
2. Because Jack Daniel’s won’t fool around with just anybody
If it’s not on the flavor wheel of the core product (i.e., the whiskey), the distillery won’t mess with it. Cinnamon’s on that flavor wheel, as is the honey in Tennessee Honey. Not on that flavor wheel? Whipped cream, gummy bear, or sriracha-elderberry.