1. They Are Remarkably Consistent
Their mash bill has stayed the same for 219 years, meaning the same corn-rye-barley trifecta that constituted the first spirits of industrious farmers in the late 1700s hasn’t been changed. Likewise, their yeast colony has been the same for 75 years, and is so important to the profile of the bourbon that Fred Noe, 7th generation master distiller, keeps a jar of it in his home fridge just to be safe -- a tradition starting with Jim Beam himself.
2. Maybe That’s How They Sell Roughly 7 Million Cases Around the Globe Annually
That’s more than two cases for every person in Chicago.
3. Jim Beam® Wasn’t Always Jim Beam®
The liquid that we know today as Jim Beam® Bourbon got its start as Old Tub® Bourbon, a creation of Jacob Beam in 1795. It was at the Old Tub Distillery that the eponymous Jim Beam got his first training as a distiller under the tutelage of his father, David M. Beam. When Jim Beam went to re-open the distillery after prohibition in 1934, he found that he no longer owned the rights to the name Old Tub® Bourbon. Regardless, Jim forged a bourbon and brand that recreated the historic taste of Old Tub®, renaming it “Colonel James B. Beam” and, later, “Jim Beam® Kentucky Straight Bourbon Whiskey”. The rest is history. Delicious history.