Though he's best known for scarring children on Halloween, Jimmy Kimmel is an equal-opportunity prankster. He'll go after gullible targets of all shapes and sizes, including cold-pressed juice-loving hipsters. In his newest social experiment, Kimmel sent a staffer to a farmers' market with samples of "Juic," the latest line of overpriced organic beverages. Except they were really Fun Dip and water, Tang, thawed Creamsicles, and blended Skittles. Despite the ungodly amounts of sugar packed in every sip, the shoppers who stopped by praised the drinks for their cleansing properties and said they would pay $19 for a bottle. The lady coaching them eventually spilled the beans, teaching them all a valuable lesson in psychology and us how to con our health-minded friends out of $76.
Kristin Hunt is a Food/Drink staff writer for Thrillist, and drank a Tang cocktail last year. It did not taste like juice. Follow her at @kristin_hunt.