How did Redneck Riviera come about?
Well the phrase has been around since the ‘60s, it refers to the Gulf Coast. It’s kinda the redneck version of Margaritaville -- everyone has their favorite lake, beach, whatever, that they refer to. A few years ago I found out nobody had trademarked the phrase, so I opened an apparel company and started making boots. Actually, our #1 state for boots is California [laughs]. Once I saw the success of those, I started a bar in downtown Nashville, right on the strip.
Once that was being built -- I’ve always been a [Canadian whiskey] drinker, that was probably the first cocktail I ever had, [whiskey] and Coke. I started to wonder, well, that’s Canadian blended whiskey... So I said I’m gonna see if I can make a Redneck Riviera no bite, no burn whiskey.