For a while now, companies like SodaStream have enabled users to make fizzy drinks and sparkling booze while staring at photos of Scarlett Johansson in their kitchen.
It'd take something huge to upset that apple cart, right? Like, say, the ability to brew up name-brand sodas like Coke, Sprite, and Dr. Pepper from the comfort of your own home -- something Keurig's new KOLD™ system is all about.
With its Mortal-Kombat-inspired spelling and sleek looks, the Keurig KOLD™ is clearly looking to break away from its exclusively coffee-based roots: its specialized pods use Karbonator™ beads to infuse drink with CO2 as they're brewed, and the KOLD™ chiller utilizes an "aerospace-inspired thermal transfer system" to quickly cool the drinks before they're served. These things are all trademarked, if you didn't notice.
Space-age drink technology is all well and good, but the biggest news here is the line-up of name brands on offer: Coke, Coke Zero, Sprite, Fanta, and Dr Pepper are just a few of the initial offerings available at launch, and we can only assume the list'll continue to grow if/when the machine gains a following. It's currently available in white or black, and sells for $369.99.
Bonus: You can probably still stare at a Scarlett Johansson photo while using it, although she probably won't be too happy about it.
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Gianni Jaccoma is a staff writer for Thrillist, and he doesn't drink soda unless it's in cocktail form. Follow his boozed-up tweets @gjaccoma, and send your news tips to firstname.lastname@example.org