7B. Also, people just love them some seltzer
If the International Bottled Water Association is speaking the truth, the domestic sparkling water market grew by a whopping 27% in 2017 alone. I knew I was on to something.
8. And yes, LaCroix is seltzer -- not Club Soda and definitely not mineral water
As if the name LaCroix Sparkling Water wasn’t a dead giveaway, those vivacious bubbles inside your can are, in fact, sparkling water, which is just a fancier word for seltzer (or “seltzuh” if you’re my cousins from Queens). Club Soda, on the other hand, is artificially-injected with sodium while mineral water packs natural fortifiers like sodium, magnesium, potassium, and calcium. Knowledge is power.
9. As demand skyrocketed, the flavor range exploded
In 2004, LaCroix only offered six flavors. These days, however, it's up to a healthy 21. #blessed
10. Remember when I mentioned LC's ticker symbol? Yeah, that also popped its top
In 2010, old FIZZ was trading for $12 a share. Now it's upwards of $74. I wish I understood finances well enough to make a witty joke here, but I'm at a loss. Sorry, Dad.